CASE STUDY / CREATIVE DIRECTION + PRODUCTION

Vera House

01 / THE CLIENT

Vera House

02 / THE CHALLENGE

Build more than a stream of content: establish a distinct media brand with a coherent identity, production approach, and relationship to its audience.

03 / THE IDEA

Create a creative world where editorial point of view, moving image, sound, and community reinforce one another.

04 / CREATIVE DIRECTION

Perri helped shape the brand’s identity, editorial direction, visual language, and content system, setting a consistent creative vision across formats.

05 / PRODUCTION

An adaptable production framework brings together the right collaborators for films, photography, editorial releases, and ongoing content.

06 / THE RESULT

A growing media ecosystem and audience. Verified audience and performance figures can be added when available.